As a web developer a.k.a. programmer, when I get a project that's very exciting to build. I usually do not like spending too much time mocking it up. My brain heads straight to data flow diagrams and database design.
But most clients/bosses are visual. They want to know how the application you're building looks like. Although I rarely draw the mockup in paper, I usually use either Visio or Photoshop - either takes a lot of time and sometimes my finished mockups leave much to be desired.
Balsamiq.com gets rid of this problem by making mockup drawing easier on your PC. At a retail price of $79, in its five months of existence it has drawn $100,000 in sales. Do you sense another modern day fairy tale without fairies coming?
Peldi Guilizzoni is a one-man bootstrapping operation, he developed Balsamiq and his sales figures are quite impressive. The unique thing about Peldi is he blogs about his company's progress so candidly. He includes revenue charts, costs and profit margins so openly in his company's blog - it's really fascinating to read and a great case study for developers thinking about starting their own business.
So there you go, our inspiring story of the day! Don't these success stories just make you want to go out and code! Thank you for the inspiration, Peldi. Here's a shout out to Mariah who is helping out her husband with designs - good luck and all the best!